The Value Advantage is a consultancy focused on developing effective pricing strategies for B2B services.

Jon Brooks, pricing consultant & founder of The Value Advantage

Jon Brooks

Founder & Pricing Consultant

I have worked in pricing and product development for over ten years, predominantly in B2B services. I’ve supported clients in industries spanning consultancy, recruitment, social enterprise, regulation, and leisure & entertainment.

I have a degree in psychology and a masters in management from Durham Business School.


Pricing Consultancy

“Jon’s revised pricing model transformed the way we did business. It differentiated us from our competitors, it gave confidence to my team and most importantly, it was straightforward to follow.” – director, recruitment agency

“The work Jon did with us was invaluable, both from a pricing point of view and also to help us understand our customers better.” – founder, SAAS firm

“Jon was instrumental in the work he did for a new project for us, create a pricing strategy which has been a very useful guide to use with new clients.” – operations manager, compliance firm 

Pricing Workshops

“The masterclass was really well structured, I felt there was a great deal of learning in just 2 hours. I really liked that Jon had familiarised himself with the different businesses in the room beforehand.” 

 “Jon was a great teacher, very experienced and made us all feel welcome. I was quite surprised how much I learned in the time.”

“Jon inspired me to review my approach.”