About

If you want recruitment pricing advice, it pays to talk to the expert.


Jon Brooks

I believe that recruiters create huge value for their clients. Which is why I work with you to build a pricing strategy based on the value you create for your clients… and how you get paid for it.

I have worked in the recruitment industry for almost two decades, and have led operations teams involved in pricing transformation, marketing, and the development of new recruitment services.

I regularly work with global recruitment networks – including APSCo, SIA, RCSA, ERF, and Recruitment Agency Expo – to help their members professionalise their approach to pricing.

Jon Brooks, pricing consultant & founder of The Value Advantage

Testimonials

“Jon’s revised pricing model transformed the way we did business. It differentiated us from our competitors, it gave confidence to my team and most importantly, it was straightforward to follow.” – recruitment agency director, UK

“Working with Jon was a hugely pleasant and constructive process, he allowed me to be the naturally creative person I am and helped guide me to create pricing structure and recruitment solutions that added value for my clients and didn’t leave me over promising and under delivering. Jon’s wealth of experience of recruitment pricing came through and he was able to show me exactly how the pricing model is used to win more retained and exclusive business by adding valuable recruitment services and translating it into a language that the client will appreciate.” – recruitment business owner, UK

“Jon’s recruitment industry experience, compounded with theoretical pricing knowledge, is a powerful and unique combination and a valuable tool for any leader looking to optimise their pricing strategy.” – recruitment agency founder, Australia 

“I worked with Jon for 12 months around a seismic change in the permanent pricing across three business. Jon supported me every step of the way, through data analysis, focus groups, strategic presentations and implementation. Jon was on hand to answer any questions, however trivial. He worked with me on the training and development of our dedicated permanent teams and after only 4 weeks of implementation, we have seen added value of £20,000 of revenue from using the new structure. I couldn’t recommend Jon enough – a great guy who has had a huge impact in how we recruit.” – recruitment agency director, UK

“I really enjoyed working with Jon. You’d be hard pressed to find anyone more qualified to discuss pricing in recruitment. I’ve felt for a long time that recruitment pricing models and strategies have been ordinary and based on gut feel more than the services being provided. I’ve tried various different things over the years that have worked with varying levels of success but working with Jon I was able to simplify my pricing and actually set a strategy that made sense. It wasn’t just about increasing fees I was able to give choices that engaged my customers in the process.” – recruitment agency founder, Australia

“Jon helped re-frame the way we priced our services, in a simple, engaging and super effective way. It has been a game-changer for us, resulting in us winning better quality work and having a framework from which consultants can negotiate from a place of strength.” – recruitment agency owner, UK