Whether you’re leading a multi-team agency and looking to transform your organisation, or running a smaller boutique agency and want to differentiate your offering, you have a range of services to choose from.
Mid-large agencies
There are four ways you can work with me to transform your pricing and create a value-led approach. Most agencies go through these step by step, but each step adds standalone value.
1. The Value Introduction
A conversation to discuss your challenges and share examples of how you can become a value-focused business.
Best for… agency leaders who want to understand the possibilities of value-led pricing.
2. The Value Deepdive
A laser-focused 4 week project to review where you are with your pricing and value, and identify the biggest opportunities for growth.
The review includes: analysis of your pricing performance data, evaluating your value proposition and sales messaging, and capturing pricing behaviours and attitudes across the business. Concludes with a 2 hour playback session with the leadership team.
Best for… agency leaders who want to identify and quantify opportunities for growth.
“Jon’s recruitment industry experience, compounded with theoretical pricing knowledge, is a powerful and unique combination and a valuable tool for any leader looking to optimise their pricing strategy.”
3. The Value Transformation
A long-term project to transform your value proposition, shift pricing strategy, and embed this change across your business.
The transformation includes: setting benchmarks to measure success, building new pricing models, changing processes, shifting mindsets, models… and results. Retainers, revenue.
Best for… agency leaders who want to make a high-impact change that sticks.
“This has by far been the most effective project we have ever embarked on. It has been hugely impactful, and in so many additional ways that I would not have imagined. Confidence has flourished within the team and the project is truly embedded.”
4. The Value Partner
By your side to help you execute your strategy, break through roadblocks, and win on value.
You get ongoing strategic and operational support as you turn your agency into a value-led business, bringing outside perspective and influence to make change happen.
Best for… agency leaders who are on a path to higher-value business and want an expert supporting them.
“I worked with Jon for 12 months around a seismic change in the permanent pricing across three businesses. Jon supported me every step of the way, through data analysis, focus groups, strategic presentations and implementation. Jon was on hand to answer any questions, however trivial.”
Boutique agencies & solo recruiters
From one-off advice to long-term guidance, there are three ways you can work with me to create a value-led approach that works for you and your business.
1. The Value Workshop
90 minute bespoke session to target the issues you’re facing around pricing and value. You get expert advice tailored to your situation.
Best for… boutique agency owners who want confidence in where they’re going.
“Following our recent consultation we are FAR better equipped to talk confidently about our packages and clearly differentiate which one is best for certain types of customers.”
2. The Value Build
A series of workshops to take you from transactional to valued. Over 4-6 weeks we cover everything you need to build the right pricing model for your business.
Best for… boutique agency owners who want to create a value-led pricing approach.
“Jon helped re-frame the way we priced our services, in a simple, engaging and super effective way. It has been a game-changer for us, resulting in us winning better quality work and having a framework from which consultants can negotiate from a place of strength.” – recruitment agency owner
3. The Value Partner
A long-term advisor to give you expert guidance as you travel on your journey of growth. Keep on track and overcome problems quickly and confidently with a pricing expert in your corner.
Best for… boutique agency owners who want to continuously improve their business.
“We’ve had a lot of fun working with Jon over the last few months. He helped us work through a project on pricing strategies, getting us to really think through our current and future strategies and giving us the confidence to pitch the true value and service we offer.”